Outlet Centre Performance Report Europe 2024 – PRE-ORDER!!

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the individual stores they operate in the various outlet centres. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centres according to their economic performance and the tenants’ assessment of the performance of individual operators, the respondents were also asked about the most pressing problems currently facing the operation of outlet stores. As in the past, brand manufacturers provided information on the profitability of outlet stores compared to their own full-price stores in city centres or their own online stores. Information was also provided to the target countries for future expansion, the number of planned openings and closures in the next 12 months as well as the tenants’ interest in leasing outlet stores in hybrid-concepts of shopping centres and outlet centres.