Outlet Centre Performance Report Europe 2021

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance and the assessment of the performance of individual operators by tenants, this time various questions were asked about the impact of the Corona pandemic. For example, whether rents were paid during the lockdown and how sales developed after the stores reopened. As a new topic, the brands were asked about their interest in digital marketplaces, which are offered by an increasing number of outlet centres in addition to the stationary business. As well, there is information from the brand manufacturers on the target countries for future expansion, the number of planned stores and the possible conversion of poorly performing shopping centres into outlet shopping hybrids.

Made in cooperation with magdus, Sahune (F)