Outlet Centre Performance Report Europe 2020

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance and the assessment of the performance of individual operators by tenants, this time various questions were asked about the impact of the Corona pandemic. For example, whether rents were paid during the lockdown, how sales developed after the stores reopened and in which European countries sales developed particularly well during this phase and where less well. In addition, there is information from the brand manufacturers on the target countries for future expansion, the number of stores planned and selected aspects of the multi-channel strategy.

Made in cooperation with magdus, Sahune (F)