Outlet Centre Performance Report Europe

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the individual stores they operate in the various outlet centres. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centres according to their economic performance and the tenants’ assessment of the performance of individual operators, the importance of specific location and property criteria when renting outlet stores was surveyed again for the first time since 2016. What is important for expansion managers? The turnover or market potential? The so-called “retail sensitivity”? The centre concept? The operator… or other aspects? The respondents were also asked about the most pressing problems currently facing the operation of outlet stores. As in the past, brand manufacturers provided information on the profitability of outlet stores compared to their own full-price stores in city centres or their own online stores. The target countries for future expansion, the number of planned openings and closures and, most recently, whether it is or was right to withdraw from the Russian market in view of the Russian war of aggression in Ukraine.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the individual stores they operate in the various outlet centres. This survey is conducted annually and the results are updated accordingly.
In addition to a complete ranking of the single outlet centres according to their economic performance and the assessment of the performance of individual operators by the tenants, the tenants were able to retrospectively assess the significance of the Corona crisis for the operational development of their stores and give a corresponding assessment of the current development of energy price and inflation. They were also asked about the availability of staff and the supply of goods to their stores. As before, the brand manufacturers provided information on the target countries for future expansion, the number of planned stores and the possible interest in opening outlet stores in hybrid concepts of classic shopping centres and outlet centres.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance and the assessment of the performance of individual operators by tenants, this time various questions were asked about the impact of the Corona pandemic. For example, whether rents were paid during the lockdown and how sales developed after the stores reopened. As a new topic, the brands were asked about their interest in digital marketplaces, which are offered by an increasing number of outlet centres in addition to the stationary business. As well, there is information from the brand manufacturers on the target countries for future expansion, the number of planned stores and the possible conversion of poorly performing shopping centres into outlet shopping hybrids.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance and the assessment of the performance of individual operators by tenants, this time various questions were asked about the impact of the Corona pandemic. For example, whether rents were paid during the lockdown, how sales developed after the stores reopened and in which European countries sales developed particularly well during this phase and where less well. In addition, there is information from the brand manufacturers on the target countries for future expansion, the number of stores planned and selected aspects of the multi-channel strategy.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)

The report is based on a Europe-wide survey of international brand manufacturers on the economic performance of the stores, they operate in the different outlet centers. This survey is conducted annually and the results are updated accordingly.

In addition to a complete ranking of the single outlet centers according to their economic performance, an assessment of the performance of the different operators of outlet centers was polled for this report for the first time. Beside that, informations of the brand manufacturers regarding the target countries for future expansion, the key criteria for the leasing of an outlet store in a particular center and selected aspects of the multi-channel strategy are covered.

Made in cooperation with magdus, Sahune (F)