Shoppingcenter Performance Report Germany. Tenant Survey 2024

Market study within the framework of ecostra’s basic research.

Ranking and evaluation of a total of 400 shopping centres in Germany on the basis of a tenant survey (sales and expansion managers) on the performance of their of their stores in the centres.

For each individual shopping centre, tenants were asked how satisfied they were with the turnover generated there and the result was then translated into a centre ranking. This ranking then also shows: who is at the top or who has happy tenants and who is at the bottom or has dissatisfied tenants. However, the survey programme goes even further. The report also sheds light on the following points:

• Who is the best performing shopping centre operator in Germany from the perspective of the tenants surveyed?
• Should rents at the respective location be more closely linked to the turnover generated there?
• How satisfied are tenants with the effectiveness of the shopping centre operators‘ marketing campaigns, which are also largely financed by tenants’ marketing levies?
• In the tenants’ opinion, how do visitor frequencies in the shopping centres compare with pre-corona levels and what is the situation regarding turnover?
• Are leisure and entertainment offers a suitable means of realigning the centres for the future?
• From the tenants’ point of view, which centre is the most high-profile brand with the best reputation in Germany?
• What are the most pressing problems for tenants when operating shops in German shopping centres?
• How many new shop openings are planned in the next 12 months, how many centre closures?
• Where is expansion planned? In city centre locations? In shopping centres? In retail parks?
• Where will better returns be achieved? In shopping centres or in city centre high streets?

You can expect exciting results and findings on the situation and development of shopping centres in Germany as well as on the retail landscape in general.

Prepared in cooperation with the Immobilien Zeitung (IZ) and Textilwirtschaft (TW).

Valuation portfolio 2024: 400 centres

Now available!!